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Research papers

Adapting global communication to Asian markets

In a rapidly unifying world where communication is gradually becoming universally homogenous, there remain certain core regional differences in response, rooted in the more robust cultural values and beliefs which have survived over time. This paper...

Catalogue: Asia Pacific 2002
Authors: Punita Gandhi, Navjeet Bawa
Company: KANTAR TNS Malaysia
December 1, 2002
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Citation

Gandhi and Bawa (2002a, December 01). Adapting global communication to Asian markets. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/adapting-global-communication-to-asian-markets